Why choose Bike?

What our advertisers say


“When looking for a positive response to any advertising campaign – Bike delivers” Bob Gibbons, Sondel sport.

'The response to our adverts in BIKE over the last 3 years has been fantastic. On an annual basis the ads consistently return at least 10 times spend. We have clients from all over the World who first heard about us in BIKE. Advertising needs a consistent approach, annual contracts represent excellent value for money' Michael Rose, BSc Hons, Managing Director, Paradise Motorcycle ToursNZ.www.paradisemotorcycletours.co.

What research says


Some of the world’s leading brands choose Bike as their shop front to the UK motorcycling audience
(Source; Bauer research)

95% of readers are male with an average age of 48 years.
(Source; Bauer research)

Bike readers spent £64 million on gear last year.
(Source; Bauer research)

8 out of 10 readers think that motorcycle magazines are the strongest influence on what they buy.
(Source; Bauer research)

95% of Bike readers have bought something from the motorcycling interest as a result of seeing an advert in a magazine.
(Source; Bauer research)

Three quarters have visited a website they saw in a magazine in the last month.
(Source; Bauer research)